One-Minute Corporate Reputation Management

By Mr. Marken

Business in the Internet era demands quick thinking and even quicker action. Especially when a company’s reputation and possible future hang in the balance. In this new environment, managers at every level suddenly have a new set of pro-active responsibilities.

They must protect and enhance the company’s reputation. At the same time, they must help management create new business models. Rather than simply propping up existing business models they have to contribute to the organization’s growth. They have to take an active role in helping the organization achieve radical innovation that often changes the parameters of competitive performance.

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